social commerce

Chipotle Parlays Loyalty Into Marketing With ‘Creator Class’
Chipotle Parlays Loyalty Into Marketing With ‘Creator Class’
September 09, 2021  |  Social Commerce

When it comes to social commerce, Chipotle is turning to those who know the space best: influencers. The brand announced on Thursday (Sept. 9) that...

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Twitter Launches Stripe-Powered Super Follows for Creator Subscriptions
Twitter Launches Stripe-Powered Super Follows for Creator Subscriptions
September 01, 2021  |  Social Commerce

Twitter launched its Super Follows feature on iOS Wednesday (Sept. 1), an option that is powered by payments platform Stripe. With Super Follows, creators can...

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Afterpay Enlists JD Sports, Crocs for Snapchat Virtual Try-On Experience
Afterpay Enlists JD Sports, Crocs for Snapchat Virtual Try-On Experience
September 01, 2021  |  Buy Now Pay Later

Buy now, pay later company Afterpay on Wednesday (Sept. 1) announced that its DROPSHOP virtual shopping experience will morph into a physical experience amid New...

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IKEA Launches Furniture Buyback, Emergence of Micro-Influencers, Amazon and Walmart Boost BNPL
IKEA Launches Furniture Buyback, Emergence of Micro-Influencers, Amazon and Walmart Boost BNPL
August 31, 2021  |  Today In Data

Micro-influencers are taking the lead in social commerce. Plus, BNPL gains critical mass as Amazon and Walmart jump on board, and IKEA is piloting an...

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Behold The ‘Micro-Influencer’ — The Trusted, Unsung Work Horse Of Social Commerce
Behold The ‘Micro-Influencer’ — The Trusted, Unsung Work Horse Of Social Commerce
August 30, 2021  |  Retail

When Taylor Swift officially joined TikTok last week, practically every corner of the internet took notice. Her first video, recapping recent album releases, reached over...

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Super App or Not, Facebook Pay Knows It Needs to Close The Consumer Trust Gap
Super App or Not, Facebook Pay Knows It Needs to Close The Consumer Trust Gap
August 30, 2021  |  Facebook

Facebook Messenger celebrated its 10th anniversary this week, adding the option for users to send cash birthday gifts directly through the platform using Facebook Pay....

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Twitter Launches Ticketed Spaces On iOS To Monetize Content
Twitter Launches Ticketed Spaces On iOS To Monetize Content
August 26, 2021  |  Social Commerce

Twitter has rolled out the ability for some users to create Ticketed Spaces, referring to the social media giant’s live audio conversation platform, according to...

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Social Media Speed Bump Could Slow Path Of Cryptos’ Main Street Ambitions
Social Media Speed Bump Could Slow Path Of Cryptos’ Main Street Ambitions
August 25, 2021  |  Cryptocurrency

In the age of social media, anyone, at any time, can rise up to become an influencer. And they can encourage the masses to do...

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OnlyFans Changes Course, Won’t Ban Explicit Content
OnlyFans Changes Course, Won’t Ban Explicit Content
August 25, 2021  |  Social Commerce

OnlyFans, a subscription-fueled platform known for hosting pornographic content, has apparently changed its mind about a planned ban of sexually explicit material. The company had...

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