social commerce

Pinterest Taps VTEX to Help Brands Embrace Social Commerce
Pinterest Taps VTEX to Help Brands Embrace Social Commerce
June 09, 2024  |  Social Commerce

Pinterest has launched a partnership with composable commerce platform VTEX. The new collaboration is designed to help consumer brands expand their social commerce footprint and...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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WhatsApp Adds AI Tools for Businesses
WhatsApp Adds AI Tools for Businesses
June 06, 2024  |  Artificial Intelligence

WhatsApp introduced artificial intelligence tools designed to help businesses use the app to sell products and services. The tools on the Meta-owned messaging and Voice...

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Zara and Amazon Lead Livestream Shoppable Content Expansion
Zara and Amazon Lead Livestream Shoppable Content Expansion
June 04, 2024  |  Retail

As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping...

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Mall of America: Consumers Want Social Media to Inform Shopping Experiences
Mall of America: Consumers Want Social Media to Inform Shopping Experiences
June 04, 2024  |  Retail

From influencer pop-ups to store openings for TikTok-famous brands, malls are taking the social media shopping experience to brick-and-mortar locations to reach young consumers. Jill...

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Will Gen Z Put a New Face on Social Commerce?
Will Gen Z Put a New Face on Social Commerce?
June 04, 2024  |  Social Commerce

Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The...

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Zara Bringing Fast Fashion Live Shopping Shows to the US
Zara Bringing Fast Fashion Live Shopping Shows to the US
June 03, 2024  |  Retail

Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways...

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Facebook Records Highest Young Adult Use in Three Years
Facebook Records Highest Young Adult Use in Three Years
June 02, 2024  |  Meta

Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...

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TikTok Shop Puts European Plans on Hold, Concentrates on US
TikTok Shop Puts European Plans on Hold, Concentrates on US
May 31, 2024  |  Social Commerce

TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform...

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