social commerce

Shopify-TikTok Social Commerce Pact Expands, Spurring Facebook, Pinterest In Social Sales
Shopify-TikTok Social Commerce Pact Expands, Spurring Facebook, Pinterest In Social Sales
February 24, 2021  |  Social Commerce

You don’t have to read tea leaves or master divination to see that social commerce is heating up as a huge payments trend this year....

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Chefclub Taps Into Social Content To Spark D2C Demand
Chefclub Taps Into Social Content To Spark D2C Demand
February 23, 2021  |  Retail

Chefclub, a food media company that made a name for itself with its highly shareable recipe videos, is parlaying its playful, quirky content brand into...

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TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
February 18, 2021  |  Partnerships / Acquisitions

TikTok has inked a multi-year partnership with UFC, the Ultimate Fighting Championship, to provide “exclusive content” and “behind-the-scenes moments.” The mixed martial arts organization first...

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Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
February 11, 2021  |  Partnerships / Acquisitions

Microsoft was in talks with $51 billion Pinterest for a possible acquisition deal, but the discussions are currently on hold, Financial Times reported on Thursday...

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Shopify Expands Shop Pay To Merchants On Facebook, Instagram
Shopify Expands Shop Pay To Merchants On Facebook, Instagram
February 09, 2021  |  Social Commerce

Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram. “People are embracing social platforms not...

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Twitter Explores Subscription Offering To Monetize Some Features
Twitter Explores Subscription Offering To Monetize Some Features
February 08, 2021  |  Social Commerce

Amid COVID-19 and pressure from activist investors to speed up expansion, Twitter Inc. is reportedly developing a subscription product to lessen its reliance on advertising,...

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TikTok Plans Expansion Of Social Shopping Tools
TikTok Plans Expansion Of Social Shopping Tools
February 08, 2021  |  Social Commerce

TikTok has plans to dive headfirst into eCommerce, taking aim at Facebook’s social shopping tools, the Financial Times reported, citing advertisers who have seen the video...

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Social Commerce Race Speeds Up With New TikTok Features
Social Commerce Race Speeds Up With New TikTok Features
February 08, 2021  |  Social Commerce

Social commerce, a seemingly natural enough concept, has struggled to get off the ground in the U.S. Social media is an excellent place to advertise...

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Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
February 07, 2021  |  Social Commerce

The original Hollywood influencer and the world’s largest podcast publisher have teamed up to introduce the fast-growing world of audio to quick, social media-style morsels...

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