social commerce

TikTok Denies Report That It’s Developing US-Only Algorithm
TikTok Denies Report That It’s Developing US-Only Algorithm
May 30, 2024  |  Social Commerce

TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported...

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Walmart Exec Details Immersive Experiences in Digital ‘Realm’
Walmart Exec Details Immersive Experiences in Digital ‘Realm’
May 29, 2024  |  Retail

Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the...

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Walmart Takes Amazon Battle Into New Virtual Spaces
Walmart Takes Amazon Battle Into New Virtual Spaces
May 24, 2024  |  Retail

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...

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TikTok Lowers Threshold for Creators to Join Affiliate Program
TikTok Lowers Threshold for Creators to Join Affiliate Program
May 23, 2024  |  Social Commerce

TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was...

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Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
May 23, 2024  |  Social Commerce

Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion...

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Department Stores Aim to Attract Gen Z and Millennials
Department Stores Aim to Attract Gen Z and Millennials
May 20, 2024  |  Retail

Macy’s, Kohl’s, Nordstrom and other department stores are reportedly facing a pressing challenge in attracting younger customers. The rise of social media, specialty retailers, big-box stores and online...

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Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
May 17, 2024  |  Social Commerce

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...

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OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
May 16, 2024  |  Partnerships

OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media...

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US Consumers Demand Brand-Friendly Shoppable Video Content
US Consumers Demand Brand-Friendly Shoppable Video Content
May 06, 2024  |  Retail

As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams...

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