social commerce

TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content

TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
TikTok, UFC Strike New Deal For Providing ‘Exclusive’ Fight Content
February 18, 2021  |  Partnerships

TikTok has inked a multi-year partnership with UFC, the Ultimate Fighting Championship, to provide “exclusive content” and “behind-the-scenes moments.” The mixed martial arts organization first...

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Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
Microsoft Reportedly Mulled Acquisition Of $51 Billion Pinterest
February 11, 2021  |  Partnerships

Microsoft was in talks with $51 billion Pinterest for a possible acquisition deal, but the discussions are currently on hold, Financial Times reported on Thursday...

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Shopify Expands Shop Pay To Merchants On Facebook, Instagram
Shopify Expands Shop Pay To Merchants On Facebook, Instagram
February 09, 2021  |  Social Commerce

Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram. Get the Full Story Complete the...

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Twitter Explores Subscription Offering To Monetize Some Features
Twitter Explores Subscription Offering To Monetize Some Features
February 08, 2021  |  Social Commerce

Amid COVID-19 and pressure from activist investors to speed up expansion, Twitter Inc. is reportedly developing a subscription product to lessen its reliance on advertising,...

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TikTok Plans Expansion Of Social Shopping Tools
TikTok Plans Expansion Of Social Shopping Tools
February 08, 2021  |  Social Commerce

TikTok has plans to dive headfirst into eCommerce, taking aim at Facebook’s social shopping tools, the Financial Times reported, citing advertisers who have seen the video...

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Social Commerce Race Speeds Up With New TikTok Features
Social Commerce Race Speeds Up With New TikTok Features
February 08, 2021  |  Social Commerce

Social commerce, a seemingly natural enough concept, has struggled to get off the ground in the U.S. Social media is an excellent place to advertise...

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Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
Paris Hilton And iHeartMedia Debut Podcast And Social Commerce Platform
February 07, 2021  |  Social Commerce

The original Hollywood influencer and the world’s largest podcast publisher have teamed up to introduce the fast-growing world of audio to quick, social media-style morsels...

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Pinterest, Snap, Twitter Compete To Monetize Social Media
Pinterest, Snap, Twitter Compete To Monetize Social Media
February 05, 2021  |  Social Commerce

Lockdowns create fairly optimal conditions for social media platforms from a user engagement point of view, as consumers who can’t go out to see their...

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