Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Walmart Takes Amazon Battle Into New Virtual Spaces
Walmart Takes Amazon Battle Into New Virtual Spaces
May 24, 2024  |  Retail

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...

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TikTok Lowers Threshold for Creators to Join Affiliate Program
TikTok Lowers Threshold for Creators to Join Affiliate Program
May 23, 2024  |  Social Commerce

TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was...

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Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
May 23, 2024  |  Social Commerce

Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion...

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Zoom Doubles Down on AI Strategy to Fuel Future Growth
Zoom Doubles Down on AI Strategy to Fuel Future Growth
May 21, 2024  |  Earnings

Zoom is making a bet that artificial intelligence will be the key to driving growth and expanding its business beyond video conferencing. The video communications...

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Snapchat Aims to Spend $1.5 Billion Per Year on AI
Snapchat Aims to Spend $1.5 Billion Per Year on AI
May 19, 2024  |  artificial intelligence

The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...

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Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
Uber Integrates Social Commerce Into Marketplace as Shoppers Seek Peer Recommendations
May 17, 2024  |  Social Commerce

As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats...

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OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
May 16, 2024  |  Partnerships

OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media...

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Threads Testing ‘Pinned Columns’ Feature on Web Application
Threads Testing ‘Pinned Columns’ Feature on Web Application
May 16, 2024  |  Meta

Threads is testing “pinned columns” on its web application. Mark Zuckerberg, founder, chairman and CEO of Meta, which owns the text-based social media app, announced...

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TikTok to Automatically Label AI-Generated Content Uploaded From Other Platforms
TikTok to Automatically Label AI-Generated Content Uploaded From Other Platforms
May 09, 2024  |  artificial intelligence

TikTok has begun automatically labeling artificial intelligence (AI)-generated content (AIGC) when that content is uploaded from certain other platforms. The social media platform has done...

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