Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
February 28, 2024  |  Retail

With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are...

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Instagram Developing Opt-In Feature for Sharing Location With Others
Instagram Developing Opt-In Feature for Sharing Location With Others
February 26, 2024  |  Social Commerce

Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the...

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Reddit May Go Public in March Following IPO Filing
Reddit May Go Public in March Following IPO Filing
February 22, 2024  |  IPO

Social media platform Reddit has reportedly publicly filed for an initial public offering (IPO) with the Securities and Exchange Commission (SEC). The move comes more than two...

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TikTok Vows to Keep Minors Safe After EU Announces Probe
TikTok Vows to Keep Minors Safe After EU Announces Probe
February 19, 2024  |  Regulation

The European Commission has opened formal proceedings against TikTok under the Digital Services Act, saying the regulator aims to protect the well-being of online users....

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Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
February 16, 2024  |  Subscriptions

As brands face increasing challenges driving direct-to-consumer engagement, Chamberlain Coffee is seeing Amazon’s Subscribe & Save program provide opportunities to create long-term customer relationships outside...

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Meta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta Offers Advertisers Escape From Apple’s 30% Service Charge
February 15, 2024  |  Meta

Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Businesses that use boosted posts on Meta’s Facebook and Instagram platforms...

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Retailers Expand Private-Label Push as Shoppers Continue to Trade Down
Retailers Expand Private-Label Push as Shoppers Continue to Trade Down
February 14, 2024  |  Retail

Retailers such as Target, Macy’s and Walgreens are taking a harder look at their private-label offerings, as PYMNTS Intelligence research shows that ongoing financial pressures...

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1 in 3 Subscription Merchants Offers Social Media Sign-Ups 
1 in 3 Subscription Merchants Offers Social Media Sign-Ups 
February 13, 2024  |  Subscriptions

As consumers increasingly turn to social media to meet more of their day-to-day needs, a small but significant share of subscription merchants is leveraging these...

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X to Launch New Tools That Connect Advertisers and Creators
X to Launch New Tools That Connect Advertisers and Creators
February 12, 2024  |  Social Commerce

X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers. With the social media...

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