Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

BetMGM to Integrate Sports Betting Content Into X
BetMGM to Integrate Sports Betting Content Into X
February 09, 2024  |  Partnerships

Sports betting and iGaming operator BetMGM has become the exclusive Live Odds Sport Betting partner of social media platform X, formerly Twitter. With this partnership, BetMGM’s odds and...

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Bluesky Nears 4 Million Users After Dropping Invite-Only Requirement
Bluesky Nears 4 Million Users After Dropping Invite-Only Requirement
February 07, 2024  |  Social Commerce

Social media app Bluesky has experienced a surge in popularity since its public launch, attracting nearly 800,000 new users in its first day open to the public....

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Consumers Turn to Social Media for Impulse Purchases
Consumers Turn to Social Media for Impulse Purchases
February 07, 2024  |  Social Commerce

When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in...

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Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
Snapchat Turns to Subscriptions, AI Features to Offset Declining ARPU
February 07, 2024  |  Subscriptions

As Snapchat struggles with declining revenue per user, the social media platform is looking to its burgeoning subscription offering, and its artificial intelligence (AI) capabilities...

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Jack Dorsey’s Social Platform Bluesky Drops Invite-Only Requirement
Jack Dorsey’s Social Platform Bluesky Drops Invite-Only Requirement
February 06, 2024  |  Mobile Applications

Social media app and so-called “Twitter alternative” Bluesky dropped its red velvet rope. After almost a year as an invitation-only microblogging site, the 3-million-member platform...

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Report: Reddit Achieved Profitability in Q4, Could Soon Unveil IPO
Report: Reddit Achieved Profitability in Q4, Could Soon Unveil IPO
February 05, 2024  |  IPO

Reddit is reportedly preparing for a potential initial public offering (IPO) in the United States. The social media company and its advisers are expected to unveil...

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Snapchat Parent to Cut 10% of Global Staff
Snapchat Parent to Cut 10% of Global Staff
February 05, 2024  |  Personnel

Snap has become the latest tech company to cut staff as it chases profitability. The Snapchat parent company announced in a Securities and Exchange Commission (SEC)...

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Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
February 04, 2024  |  Social Commerce

Snapchat parent Snap has reportedly laid off workers with more job cuts to come. The social media platform cut several dozen staff members last week, Business Insider reported Saturday (Feb....

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Snap Recalls Pixy Camera Drone Over Battery Issues
Snap Recalls Pixy Camera Drone Over Battery Issues
February 01, 2024  |  Technology

Snapchat owner Snap is recalling its pocket-sized drone camera Pixy due to safety concerns. The social media company launched the tiny device in April 2022,...

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