Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

How Generation Multitasker Will Drive Digital Transformation in 2024
How Generation Multitasker Will Drive Digital Transformation in 2024
December 29, 2023  |  Connected Economy

With the rise of connected devices making it possible to do more at any given moment, 2023 saw consumers multitasking more than ever. A PYMNTS...

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Grocers’ Contextual Commerce Efforts Reached New Digital Spaces in 2023
Grocers’ Contextual Commerce Efforts Reached New Digital Spaces in 2023
December 29, 2023  |  Connected Economy

Throughout 2023, grocers stepped up their contextual commerce initiatives, not only expanding shoppable recipe content but also reaching new devices and digital platforms. Take, for...

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LinkedIn Ad Revenues Surge as Companies Flee X
LinkedIn Ad Revenues Surge as Companies Flee X
December 28, 2023  |  Social Commerce

Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. The Microsoft-owned professional networking site has seen a jump in ad revenue as companies jump...

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LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
December 26, 2023  |  Retail

The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills...

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Year in Review: Social Media eCommerce Has Not Yet Caught On
Year in Review: Social Media eCommerce Has Not Yet Caught On
December 22, 2023  |  eCommerce

Social platforms such as TikTok, Facebook and Instagram have made it quicker and easier for consumers worldwide to share their shopping stories and start retail...

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Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
Many Independent Restaurants Remain Social Media Holdouts Despite Digital Shift
December 20, 2023  |  SMBs

Even as restaurants agree on the importance of being accessible via digital channels, many independent eateries continue to abstain from social media platforms, PYMNTS Intelligence...

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Claim Debuts Rewards-Based Social Network With $4 Million in Funding
Claim Debuts Rewards-Based Social Network With $4 Million in Funding
December 20, 2023  |  Investments

Rewards-based social network Claim has emerged from stealth with $4 million in new funding. The company announced the seed round on its blog Wednesday (Dec. 20), as well as...

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Meta Launches Small Business Partnership With India’s ONDC
Meta Launches Small Business Partnership With India’s ONDC
December 19, 2023  |  Meta

Meta has teamed with India’s ONDC to help smaller merchants do business on WhatsApp. The partnership with the Open Network for Digital Commerce (ONDC) is...

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Low-Income Tourists Steer Clear of Digital Tools When Picking Restaurants
Low-Income Tourists Steer Clear of Digital Tools When Picking Restaurants
December 18, 2023  |  Consumer Insights

While many consumers use websites and apps to find restaurants when they are traveling, PYMNTS Intelligence found that lower-income consumers tend to hold off. By...

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