Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Amazon Extends Social Shopping Efforts With Snapchat Deal
Amazon Extends Social Shopping Efforts With Snapchat Deal
November 14, 2023  |  Amazon

Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with...

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Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Klarna Expands Creator Shops as Consumers Embrace Social Commerce
November 13, 2023  |  Social Commerce

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad...

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Snapchat to Test Family Plans in Push for New Subscribers
Snapchat to Test Family Plans in Push for New Subscribers
November 13, 2023  |  Subscription Commerce

As Snapchat looks to grow adoption of its subscription program, the app is reportedly testing a “Friends & Family Plan,” as social media platforms look to find...

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Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
November 13, 2023  |  Connected Economy

In today’s digital age, consumers have access to a wealth of information that helps them make informed decisions, especially when choosing a restaurant. In this...

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Report: Snap Lays Off 20 Employees in Product Management
Report: Snap Lays Off 20 Employees in Product Management
November 09, 2023  |  Personnel

Snap, the social messaging company, reportedly conducted a small round of layoffs as part of a reorganization aimed at streamlining its operations. Nearly 20 employees...

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Krispy Kreme Drives Gen Z Adoption With eCommerce, Social Media
Krispy Kreme Drives Gen Z Adoption With eCommerce, Social Media
November 09, 2023  |  eCommerce

With Generation Z disproportionately relying on online platforms to pick where they order food, Krispy Kreme is investing in digital to grow penetration with young...

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TikTok Creating Its Own eCommerce Fulfillment Network
TikTok Creating Its Own eCommerce Fulfillment Network
November 08, 2023  |  eCommerce

TikTok is establishing a warehouse and fulfillment network to boost its eCommerce operations. As a report Tuesday (Nov. 7) by The Wall Street Journal (WSJ) noted, this move...

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Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
November 08, 2023  |  Social Commerce

Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to...

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TikTok Teams With Real Authentication for Handbag Verification
TikTok Teams With Real Authentication for Handbag Verification
November 06, 2023  |  Retail

TikTok is offering authentication services for pre-owned handbags on its American eCommerce marketplace. TikTok Shop teamed up with luxury goods authentication provider Real Authentication to...

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