McDonald’s is leveraging social media to bring younger consumers into the fold, following on the success of its “Grimace’s Birthday” push with more digital events. The...
Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a...
X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. The platform is now offering discounted prices and a...
On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. After months of speculation,...
Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By...
As food prices rise, many consumer-packaged goods (CPG) brands seem to be reducing the amount of product per package, and consumers are taking note. In...
Twitter’s iconic bird logo could soon fly the coop. Owner Elon Musk said Sunday (July 23) that the social media platform would soon swap the blue...
Threads’ user engagement reportedly continued to decline in the second week since its launch. The average time iOS and Android users spend on the Meta-owned social...
The U.K.’s financial watchdog wants to crack down on illicit marketing of financial products on social media. That crackdown, the Financial Conduct Authority (FCA) announced...