Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

PayFacs Help Creator Economy Monetize Content, Grow Small Business Economy
PayFacs Help Creator Economy Monetize Content, Grow Small Business Economy
July 17, 2023  |  SMBs

The creators are creating content, yes — but an economy too. Your favorite influencer is available at the tap of a screen. That influencer can...

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Musk: Twitter Still Cash Negative as Ad Revenues Plunge 50%
Musk: Twitter Still Cash Negative as Ad Revenues Plunge 50%
July 16, 2023  |  Social Commerce

Twitter’s owner says the platform has yet to see a positive cash flow. In a Twitter conversation Saturday (July 15), Elon Musk said the company...

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Threads Sees Drop-Off in Engagement After Rapid Growth
Threads Sees Drop-Off in Engagement After Rapid Growth
July 14, 2023  |  Meta

Threads is reportedly experiencing a drop-off in growth and engagement about a week after its debut. The slowdown experienced by Threads, which is Meta’s new text-based social...

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Snap Enables Profile Links but Which Creators Will Convert? 
Snap Enables Profile Links but Which Creators Will Convert? 
July 14, 2023  |  Social Commerce

With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends,...

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Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?
Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?
July 13, 2023  |  Social Commerce

Is the social media landscape too crowded? The winners of today’s attention economy don’t seem to think so. That’s why Meta, the parent company of...

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Apple Debuts Store on Chinese Super App WeChat
Apple Debuts Store on Chinese Super App WeChat
July 11, 2023  |  Apple

Apple has reportedly begun selling its devices via the Chinese social media platform WeChat. WeChat is owned by Tencent and is considered China’s leading messaging app. Apple will sell...

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Threads Tops ChatGPT’s Record With 100 Million Users in 5 Days
Threads Tops ChatGPT’s Record With 100 Million Users in 5 Days
July 10, 2023  |  Meta

Meta’s Threads passed the 100-million user mark this weekend, five days after launching. “That’s mostly organic demand, and we haven’t even turned on many promotions yet,” Meta CEO...

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Nacho Shack CEO: Digital Accessibility Helps Food Trucks Become Restaurants
Nacho Shack CEO: Digital Accessibility Helps Food Trucks Become Restaurants
July 10, 2023  |  Connected Economy

As food trucks look to move into the brick-and-mortar space to lay the groundwork for future growth, omnichannel availability can help brands develop the followings...

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Study Finds US Consumers Look a Lot But Buy Little on Social Media
Study Finds US Consumers Look a Lot But Buy Little on Social Media
July 10, 2023  |  eCommerce

Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...

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