Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Spreading Social Media Spend May Help Brands Reach 63% of Consumers
Spreading Social Media Spend May Help Brands Reach 63% of Consumers
June 30, 2023  |  Social Commerce

For eCommerce brands heavily reliant on social media for sales and awareness, every day can bring a fresh round of worry. How much longer will TikTok be...

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Bridging the Gap Between the Consumer and Retailer — the Creator  
Bridging the Gap Between the Consumer and Retailer — the Creator  
June 29, 2023  |  Social Commerce

When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer.   But the bridge between the...

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Nearly Half of Millennials Turn to Restaurants’ Social Media for Discovery
Nearly Half of Millennials Turn to Restaurants’ Social Media for Discovery
June 23, 2023  |  Restaurant innovation

Restaurants looking to build an audience with millennial consumers may want to start by taking another look at their social media presence, according to PYMNTS...

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Snapchat CEO: AI Can Improve Targeted Ads
Snapchat CEO: AI Can Improve Targeted Ads
June 20, 2023  |  Artificial Intelligence

Snapchat CEO Evan Spiegel said the company’s embrace of artificial intelligence (AI) can up its advertising game. Spiegel spoke about the progress of the social media platform’s My AI...

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Blackbird.AI Raises $20 Million to Fight Market Manipulation
Blackbird.AI Raises $20 Million to Fight Market Manipulation
June 15, 2023  |  Security & Fraud

Blackbird.AI, a narrative and risk intelligence firm driven by artificial intelligence (AI), has secured $20 million in Series B funding to ramp up its sales...

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TikTok Looks to Southeast Asia to Drive eCommerce Growth
TikTok Looks to Southeast Asia to Drive eCommerce Growth
June 15, 2023  |  Social Commerce

TikTok will invest billions in Southeast Asia as it undergoes scrutiny elsewhere in the world. The announcement from the company’s chief executive Thursday (June 15)...

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Twitter Faces Legal Battle Over Copyright Infringement
Twitter Faces Legal Battle Over Copyright Infringement
June 14, 2023  |  Legal

The National Music Publishers’ Association has filed a lawsuit against Twitter, alleging that the platform has been using copyrighted music without permission. NMPA President David...

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ByteDance Chasing WeChat in the Super-App Race With Douyin
ByteDance Chasing WeChat in the Super-App Race With Douyin
June 14, 2023  |  Connected Economy

ByteDance, the parent company of popular social media app TikTok, is on a mission to become China’s next “everything app” to rival the success of WeChat by Tencent. ...

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37% of Diners Use Social Media to Find New Dining Hot Spots
37% of Diners Use Social Media to Find New Dining Hot Spots
June 14, 2023  |  Restaurant innovation

As restaurants look to stay relevant in the ever-evolving social media landscape, their efforts are paying off, with PYMNTS data revealing that many restaurant customers...

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