Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
Social Media Apps Tap Click-and-Mortar™ Pop-Ups to Boost Commerce
July 09, 2024  |  Retail

As social media platforms aim to grow their presence in retail, key players including Snapchat, Pinterest and TikTok are turning to omnichannel retail pop-ups. Most...

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X Growth Reportedly Slows Since Musk Takeover
X Growth Reportedly Slows Since Musk Takeover
July 09, 2024  |  Social Commerce

User growth at X has reportedly slowed since Elon Musk’s takeover in 2022. As the Financial Times (FT) reported Tuesday (July 9), the social media...

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Threads Gains 175 Million Users in First Year
Threads Gains 175 Million Users in First Year
July 03, 2024  |  Meta

About a year after its launch, Threads has topped 175 million monthly active users. “Threads now has more than 175M monthly actives. What a year,”...

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Gen Z Wants to Meet Their Soul Mates in Person, Not Online
Gen Z Wants to Meet Their Soul Mates in Person, Not Online
June 28, 2024  |  Mobile Applications

Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps....

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Pinterest Courts Gen Z With Video Sharing Feature
Pinterest Courts Gen Z With Video Sharing Feature
June 26, 2024  |  Social Commerce

Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court...

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How the World Does Digital: A Deep Dive Into Global Digital Engagement
How the World Does Digital: A Deep Dive Into Global Digital Engagement
June 25, 2024  |  Consumer Insights

It’s time to take stock of global digital engagement. The pandemic has finally faded into memory and the flurry of consequential payments innovation has given...

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X CEO Cuts Top Exec Amid Pressure to Boost Revenue
X CEO Cuts Top Exec Amid Pressure to Boost Revenue
June 23, 2024  |  Personnel

X CEO Linda Yaccarino has reportedly reshuffled her inner circle amid pressure to reduce costs. As the Financial Times (FT) reported Sunday (June 23), three...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Report: Huawei May Exempt WeChat From In-App Transaction Fees
Report: Huawei May Exempt WeChat From In-App Transaction Fees
June 19, 2024  |  Mobile Applications

Huawei is reportedly ready to let WeChat operate on Huawei’s mobile platform without sharing revenue. The deal, Bloomberg News reported Wednesday (June 19), would be...

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