Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Snapchat Adds AI-Powered Tools to Build AR Effects
Snapchat Adds AI-Powered Tools to Build AR Effects
June 18, 2024  |  artificial intelligence

Snapchat parent company Snap has launched new generative artificial intelligence (AI) tools that helps users create augmented reality (AR) effects. These tools will enable artists and...

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X Aims to Boost Bottom Line With Payments as Revenues Plunge
X Aims to Boost Bottom Line With Payments as Revenues Plunge
June 18, 2024  |  Social Commerce

X is reportedly preparing for a multiyear campaign to launch its payments business. But when that happens, Bloomberg Businessweek reported Tuesday (June 18), the Elon Musk-owned...

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Half of All Influencers Peak at $15K Per Year
Half of All Influencers Peak at $15K Per Year
June 18, 2024  |  Social Commerce

You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall...

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TikTok Shop Testing Image Search Capability in US, Southeast Asia
TikTok Shop Testing Image Search Capability in US, Southeast Asia
June 11, 2024  |  eCommerce

TikTok is reportedly testing image search capability for TikTok Shop. This capability allows users to use a photo that they have taken or uploaded to find similar...

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Pinterest Taps VTEX to Help Brands Embrace Social Commerce
Pinterest Taps VTEX to Help Brands Embrace Social Commerce
June 09, 2024  |  Social Commerce

Pinterest has launched a partnership with composable commerce platform VTEX. The new collaboration is designed to help consumer brands expand their social commerce footprint and...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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Rent the Runway: Fashion Brands Can’t Grow on Digital Alone
Rent the Runway: Fashion Brands Can’t Grow on Digital Alone
June 06, 2024  |  Retail

As brands reckon with the reemergence of brick-and-mortar as a key priority for consumers, Rent the Runway said an eCommerce-only approach will no longer cut...

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Meta’s AI Training Plans Targeted by EU Privacy Group
Meta’s AI Training Plans Targeted by EU Privacy Group
June 06, 2024  |  artificial intelligence

Meta’s plans for training its AI have run afoul of a European privacy group. Vienna-based NOYB — the European Center for Digital Rights —  said Thursday (June 6)...

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Zara and Amazon Lead Livestream Shoppable Content Expansion
Zara and Amazon Lead Livestream Shoppable Content Expansion
June 04, 2024  |  Retail

As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping...

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