In the world of retail, recommendations from friends and inspiration from influencers are like power outlets for consumers, charging up their purchasing decisions. Keeping with...
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of...
Verishop has brought livestream shopping to its iOS app, the social commerce platform announced on Monday (June 14). The platform is adding more than 125...
Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this...
Social shopping is the latest pandemic-driven trend to catch fire. With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like...
Since the dawn of the internet in the mid-90s, there have been some genius ideas and some completely innovative business models. We don’t search, we...
The potential of social commerce – consumers transacting directly through their various social media channels – has been talked up for the better part of...
The potential of social shopping has been rich ever since large tech companies put their efforts behind linking content to commerce. Results, however, have so far fallen...
2020 just might be the year that the long-awaited social shopping business actually shows up. Ever since Facebook and Google put their muscle behind connecting...