starbucks

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide.

Source: starbucks.com

Starbucks Plans Revival Strategy as Customer Visits Decline
Starbucks Plans Revival Strategy as Customer Visits Decline
October 30, 2024  |  Earnings

Facing declining customer visits, Starbucks is set to embark on a restorative journey to reclaim its identity and enhance the overall experience. During the company’s...

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New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
October 14, 2024  |  Retail

Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the...

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Starbucks Looks to Its Roots for a Brand Refresh
Starbucks Looks to Its Roots for a Brand Refresh
September 13, 2024  |  Retail

In recent months, Starbucks has grappled with operational and financial challenges, compounding its struggle to maintain market dominance. The company’s difficulties, from a mobile outage...

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Starbucks Turns to Pumpkin Spice Lattes to Perk Up Sales
Starbucks Turns to Pumpkin Spice Lattes to Perk Up Sales
August 24, 2024  |  Retail

As Starbucks struggles with comparable sales declines, the coffeehouse giant is evidently asking, “Maybe the Pumpkin Spice Latte will fix it?” The brand announced this...

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Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
Brands Focus on Post-Purchase Innovations to Foster Customer Loyalty
August 20, 2024  |  Retail

As competition for customer loyalty grows fiercer, brands are sharpening their focus on the post-purchase phase — a critical yet frequently neglected part of the...

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Starbucks’ New CEO Faces ‘Achilles Heel’ of Mobile Ordering
Starbucks’ New CEO Faces ‘Achilles Heel’ of Mobile Ordering
August 18, 2024  |  ResTech

Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new...

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New Starbucks CEO Brian Niccol Brings Innovative Track Record to QSR Environment
New Starbucks CEO Brian Niccol Brings Innovative Track Record to QSR Environment
August 13, 2024  |  Personnel

Chipotle CEO Brian Niccol will take over as CEO of Starbucks Sept. 9, and he has the support of Starbucks founder and Chairman Emeritus Howard...

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Starbucks Appoints Chipotle Head Brian Niccol as CEO
Starbucks Appoints Chipotle Head Brian Niccol as CEO
August 13, 2024  |  Personnel

Starbucks said Tuesday (Aug. 13) that it has appointed Chipotle Chairman and CEO Brian Niccol as CEO, effective Sept. 9, succeeding Laxman Narasimhan, who stepped...

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98% of Financially Strained Restaurant Customers Are Cutting Back
98% of Financially Strained Restaurant Customers Are Cutting Back
August 12, 2024  |  Consumer Insights

As consumers bear the burden of inflation, PYMNTS Intelligence reveals that nearly all individuals living paycheck to paycheck are making trade-offs when it comes to...

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