sticky.io

Functionality, Flexibility and Features: The Three F’s That Give Subscription Commerce an A
Functionality, Flexibility and Features: The Three F’s That Give Subscription Commerce an A
August 07, 2023  |  eCommerce

For eCommerce merchants, if you aren’t first, you might as well be last. While not a golden rule, in today’s fast-evolving environment, the quote rings...

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Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
August 03, 2023  |  Subscription Commerce

Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV)...

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Data Key to Turning ‘Short-Term’ Subscribers Into Brand Advocates
Data Key to Turning ‘Short-Term’ Subscribers Into Brand Advocates
July 12, 2023  |  Subscriptions

The year is half over. Looking out at the balance of 2023, Brian Bogosian, CEO of sticky.io, said subscription models face a test as consumers re-examine their...

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New Data Shows Why 48% of Retail Subscription Customers May Not Be Worth Retaining
New Data Shows Why 48% of Retail Subscription Customers May Not Be Worth Retaining
June 14, 2023  |  Subscriptions

The retail subscription sector is feeling the pain of financially tapped-out consumers or those simply disenchanted with the workings of subscription plans, making retention strategies...

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Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
Study Finds 30% of Subscribers Account for Nearly 80% of Subscription Merchant Revenue
June 14, 2023  |  Subscription Commerce

The retail subscriptions industry is losing momentum as economic pressures cause subscribers to shift behaviors and reevaluate their subscriptions. PYMNTS’ research identifies “loyalists” as a...

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Subscription Merchants Say Easy Cancellation Helps Retain Customers
Subscription Merchants Say Easy Cancellation Helps Retain Customers
May 15, 2023  |  Subscriptions

Consumers love their retail subscriptions, but inflation has forced a wave of cancellations, and merchants need to use every tool at their disposal — including...

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Retail Subscriptions Hold Their Appeal for Many As Retention Takes the Spotlight
Retail Subscriptions Hold Their Appeal for Many As Retention Takes the Spotlight
May 08, 2023  |  Subscriptions

Despite belt-tightening among consumers, retail subscriptions proved resilient in the first quarter and show no signs of weakening, offering proof points on the power of...

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Streaming Subscription Price Hikes May Force Hard Decisions for Viewers
Streaming Subscription Price Hikes May Force Hard Decisions for Viewers
April 24, 2023  |  Subscriptions

There’s never been a riskier time for streaming subscriptions to increase prices, but for the major streaming services prices have kept edging up, which could...

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41% of Subscribers Will Cancel a Subscription If Free Shipping Isn’t Included
41% of Subscribers Will Cancel a Subscription If Free Shipping Isn’t Included
April 21, 2023  |  Subscriptions

Consumers across the board are cutting back on retail subscriptions and have been for some time. This trend is likely to continue, as about 17%...

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