Brick-and-mortar retailers are opening experiential concepts by working with other brands as they look to engage consumers with experiences instead of products. Macy’s, for instance, is...
2019 got off to a bumpy start for Macy’s, as holiday sales slumped when they were expected to soar. “The holiday season began strong –...
As it tests out new retail concepts such as pop-up shops, Macy’s has acquired a retail store in New York City that has a rotating...
Though the level of alarm one feels about the current state of physical retail in the United States can vary some, from mild concern to...