subscription commerce

The use of a recurring, usually monthly, payment business model so consumers and businesses can access products and services on a regular basis. The most popular subscription commerce businesses are streaming services (e.g. Spotify, Netflix), digital media (e.g. Wall Street Journal, Bloomberg), “box of the month” categories (e.g. StitchFix, Barkbox, FabFitFun). Businesses use the subscription commerce model to make access to valuable products more affordable by eliminating the need to make a one-time purchase, e.g. Salesforce, Microsoft Office, fraud and security software).

The Vitamin Shoppe Embraces Digital Transformation for Enhanced Customer Journeys
The Vitamin Shoppe Embraces Digital Transformation for Enhanced Customer Journeys
October 29, 2024  |  Retail

The Vitamin Shoppe is strategically striving to elevate its customer experience, using tech to create a more personal omnichannel shopping experience that the company hopes...

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Subscription Economy Veteran Sounds the Alarm on Hidden Cost of Churn
Subscription Economy Veteran Sounds the Alarm on Hidden Cost of Churn
October 29, 2024  |  Subscription Commerce

Subscription businesses live and die by customer loyalty — yet many don’t see the full price tag of customer churn until it’s too late. “Recurring...

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Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options
Apple TV+ to Join Amazon Prime Video’s Add-On Subscription Options
October 11, 2024  |  Apple

The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the United States will grow Prime Video’s offering and expand Apple TV+’s audience,...

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39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
39% of Millennials Say They’ve Used BNPL as a Payment Option in the Last Year
September 30, 2024  |  BNPL

Buy now, pay later (BNPL) has emerged as a compelling payment option, particularly among millennials. This shift presents an opportunity for subscription merchants to enhance...

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Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
September 27, 2024  |  Amazon

Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier...

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Embr Labs: Evolving Women’s Health With Subscriptions and Community Support
Embr Labs: Evolving Women’s Health With Subscriptions and Community Support
September 20, 2024  |  Healthcare

For Sam Shames, co-founder and COO of Embr Labs, a degree of renown has followed the Boston-based technology startup since it launched in 2017 with...

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Zuora CEO Warns of ‘Subscription Sophistication’ Gap as Market Matures
Zuora CEO Warns of ‘Subscription Sophistication’ Gap as Market Matures
September 18, 2024  |  Subscription Commerce

When Tien Tzuo coined the term “subscription economy” in 2007, he envisioned a future where consumers would prioritize access over ownership. As the CEO of...

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Rent the Runway Charts New Course With In-Person Events, Revamped Consumer Experience
Rent the Runway Charts New Course With In-Person Events, Revamped Consumer Experience
September 05, 2024  |  Earnings

Rent the Runway (RTR) is experiencing a pivotal moment as it redefines its growth trajectory through a blend of strategic innovations and operational improvements. Following...

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