subscription commerce

The use of a recurring, usually monthly, payment business model so consumers and businesses can access products and services on a regular basis. The most popular subscription commerce businesses are streaming services (e.g. Spotify, Netflix), digital media (e.g. Wall Street Journal, Bloomberg), “box of the month” categories (e.g. StitchFix, Barkbox, FabFitFun). Businesses use the subscription commerce model to make access to valuable products more affordable by eliminating the need to make a one-time purchase, e.g. Salesforce, Microsoft Office, fraud and security software).

X Tests Three Tiers of Paid Accounts
X Tests Three Tiers of Paid Accounts
October 06, 2023  |  Subscriptions

Social media platform X is reportedly testing three tiers of premium service.  The company formerly known as Twitter is considering splitting its current $7.99 per month...

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Mastercard Teams With Peacock and Instacart as Consumers Seek Rewards
Mastercard Teams With Peacock and Instacart as Consumers Seek Rewards
October 05, 2023  |  Partnerships

Mastercard has debuted its first streaming subscription offering via a partnership with Peacock. That collaboration is one of two announced Thursday (Oct. 5) by the payments giant, which...

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Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms
Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms
October 04, 2023  |  Subscription Commerce

A hallmark of subscription startups has always been the lure of recurring revenues.  A recurring theme has also been that profits are elusive — and sometimes...

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Meta Pitches $14 Per Month Ad-Free Social Media in Europe
Meta Pitches $14 Per Month Ad-Free Social Media in Europe
October 03, 2023  |  Meta

Meta is reportedly proposing an ad-free version of its social media platform to European users. The company has been pitching regulators the idea of a...

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Loyal Subscribers Account for Nearly 80% of Subscription Merchant Revenue
Loyal Subscribers Account for Nearly 80% of Subscription Merchant Revenue
October 03, 2023  |  Subscriptions

In the highly competitive world of retail subscription commerce, winning over loyal customers is crucial for providers to secure a lion’s share of revenue. In...

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Peloton and lululemon Partner to Create 20 Million-Strong Community
Peloton and lululemon Partner to Create 20 Million-Strong Community
September 27, 2023  |  Fitness

Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community...

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Report: Disney+ Canadian Subscriber Agreement Reveals Crackdown on Account Sharing
Report: Disney+ Canadian Subscriber Agreement Reveals Crackdown on Account Sharing
September 27, 2023  |  Subscription Commerce

The Walt Disney Co. has reportedly begun taking steps to restrict account sharing on its Disney+ streaming platform. The subscriber agreement for the upcoming launch of...

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Tinder Puts a Price on Love With $499 Membership
Tinder Puts a Price on Love With $499 Membership
September 26, 2023  |  Subscription Commerce

As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for...

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How Transparency and High Earners Power a $96-Billion Subscription Industry 
How Transparency and High Earners Power a $96-Billion Subscription Industry 
September 26, 2023  |  Subscription Commerce

In 2022, the subscription eCommerce market was valued at $96.61 billion, according to ReportLinker. As consumers increasingly embrace subscriptions, the sector is projected to be...

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