subscription commerce

The use of a recurring, usually monthly, payment business model so consumers and businesses can access products and services on a regular basis. The most popular subscription commerce businesses are streaming services (e.g. Spotify, Netflix), digital media (e.g. Wall Street Journal, Bloomberg), “box of the month” categories (e.g. StitchFix, Barkbox, FabFitFun). Businesses use the subscription commerce model to make access to valuable products more affordable by eliminating the need to make a one-time purchase, e.g. Salesforce, Microsoft Office, fraud and security software).

The Role of Flexible Refunds in Driving Subscriber Growth
The Role of Flexible Refunds in Driving Subscriber Growth
December 17, 2021  |  Subscription Commerce

With a rising cost of living and finite time and money to spend on subscriptions, cost-conscious consumers are becoming pickier about what they subscribe to,...

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Consumers Have Nearly Twice the Subscriptions They Had in February 2020
Consumers Have Nearly Twice the Subscriptions They Had in February 2020
December 10, 2021  |  Subscriptions

Consumers’ use of automated payments for subscription services has grown steadily, but growth has been particularly substantial over the past two years. This behavior aligns...

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77% of Top-Performing Subscription Merchants Offer Features Known to Inspire Consumer Trust 
77% of Top-Performing Subscription Merchants Offer Features Known to Inspire Consumer Trust 
December 03, 2021  |  Subscriptions

There is increasing pressure on retail subscription merchants to improve their customers’ overall subscription experiences in order to stand out and meet their higher-than-ever expectations. ...

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Why the Retail Subscription Market is Just Warming Up
Why the Retail Subscription Market is Just Warming Up
December 02, 2021  |  Subscription Commerce

Fears of a subscription commerce bubble are evaporating as new data find consumers amassing and retaining more subscriptions rather than paring down — and as...

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From Cats to Cotton Candy: Consumers Choose Personalization, Experience in The Face of ‘Limitless’ Retail Subscription Options
From Cats to Cotton Candy: Consumers Choose Personalization, Experience in The Face of ‘Limitless’ Retail...
November 04, 2021  |  Subscriptions

In 2013, Olivia Canlas saw subscription boxes for dog owners, wine connoisseurs, book lovers and various others, but none for cat owners.  As the owner...

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For Subscription Businesses, Fewer Failed Payments Means Better Customer Retention
For Subscription Businesses, Fewer Failed Payments Means Better Customer Retention
October 15, 2021  |  Subscription Commerce

Subscription businesses know that if a payment is failing, it’s bad for them and bad for the customer, though many may not realize just how bad...

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Rent the Runway Sees Subscribers Rebound From Pandemic’s Depths 
Rent the Runway Sees Subscribers Rebound From Pandemic’s Depths 
October 05, 2021  |  Retail

The subscription economy is en vogue. Rent The Runway’s filing with the Securities and Exchange Commission (SEC) for a public listing shows a rebound from...

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Subscribers Don’t Just Give Up Something They Like – Preventable Failed Payments Make Them Do It
Subscribers Don’t Just Give Up Something They Like – Preventable Failed Payments Make Them Do...
October 04, 2021  |  Subscriptions

Failed payments account for almost half of the churn – or account cancellations – in subscription businesses, yet they still don’t get the attention they...

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Tablestakes: All Subscription Commerce Merchants Must Be As Good As Top Performers
Tablestakes: All Subscription Commerce Merchants Must Be As Good As Top Performers
October 01, 2021  |  Subscription Commerce

Demand for subscription boxes filled with all sorts of retail products became ubiquitous during the pandemic in 2020 and have remained hot ever since, but...

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