Malls are providing digital native brands with the opportunity to rent space without the typical lengthy commitment. In one case, real estate investment trust (REIT)...
Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved...
As department stores reconsider their real estate and business models, Macy’s is testing out pop-up stores in 10 cities — from Las Vegas to New York —...