The RealReal

Resale Firms Struggle to Profit in Growing Secondhand Apparel Market
Resale Firms Struggle to Profit in Growing Secondhand Apparel Market
July 03, 2024  |  Retail

While more people are embracing the idea of buying and selling secondhand clothing, companies specializing in selling these items are reportedly facing challenges in turning...

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High-Income Consumers’ Rising Secondhand Purchasing Drives Luxury Consignment Growth
High-Income Consumers’ Rising Secondhand Purchasing Drives Luxury Consignment Growth
May 07, 2024  |  Retail

With high-income shoppers disproportionately growing their adoption of secondhand retail channels, The RealReal is seeing its consignment business grow. The luxury resale online marketplace shared in its...

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Digital Resale Platforms Gain Traction as All Consumers Hunt for Better, Cheaper Stuff
Digital Resale Platforms Gain Traction as All Consumers Hunt for Better, Cheaper Stuff
March 06, 2024  |  eCommerce

As consumers’ budgetary pressures prompt them to seek lower-priced options, many digital resale platforms are seeing growth, but eCommerce has a long way to go...

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The RealReal Taps Personalized Messaging to Drive Loyalty
The RealReal Taps Personalized Messaging to Drive Loyalty
February 29, 2024  |  eCommerce

Amid ongoing consumer belt-tightening, The RealReal is seeing personalized messaging go a long way toward incentivizing spending. John Koryl, CEO of the luxury resale marketplace, shared...

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The RealReal Joins Digital ID Firm EON to Boost Luxury Resale Transparency
The RealReal Joins Digital ID Firm EON to Boost Luxury Resale Transparency
January 16, 2024  |  Retail

The RealReal has joined EON to make it easier for luxury customers to consign their goods. The collaboration between the luxury consignment brand and the...

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Ebay to Take on Poshmark, The RealReal for Luxury Resale Spend 
Ebay to Take on Poshmark, The RealReal for Luxury Resale Spend 
December 19, 2023  |  Retail

In a bid to draw consumers to its eCommerce platform, eBay is exploring new retail avenues. The online retailer served as a go-to site for...

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Rebag CEO on Why the Future of Resale Is Diversification
Rebag CEO on Why the Future of Resale Is Diversification
November 23, 2023  |  Retail

As inflation takes its toll on consumer spending, luxury consignment stores are grappling with the effects, witnessing a notable increase in the challenges associated with...

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Consignment Shops Diversify to Boost Sales as Consumers Pull Back 
Consignment Shops Diversify to Boost Sales as Consumers Pull Back 
November 14, 2023  |  Retail

As the impact of inflation reverberates through consumer spending, luxury consignment shops feel the pinch, experiencing a surge in haute couture stress.  In a recent...

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The RealReal Gets Real Revenue From Advertising
The RealReal Gets Real Revenue From Advertising
November 07, 2023  |  Retail

The RealReal has been doing a lot of cleanup in 2023, and the luxury consignment shop is hopeful to see the fruits of its labor...

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