TikTok

Walmart Connect Launches Program to Boost Social Commerce
Walmart Connect Launches Program to Boost Social Commerce
September 20, 2022  |  Social Commerce

Aiming to innovate new ways for suppliers and sellers to connect with customers, Walmart Connect has announced an Innovation Partner program that will help advertisers...

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Report: Users Still Spending 10x Time on TikTok Than Instagram Reels
Report: Users Still Spending 10x Time on TikTok Than Instagram Reels
September 12, 2022  |  Meta

Meta’s efforts to match the popularity of TikTok by promoting short-form videos called Reels on its Instagram platform is falling short. Although Reels is Meta’s...

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ByteDance CFO: No Plans to Take Company Public
ByteDance CFO: No Plans to Take Company Public
September 02, 2022  |  Social Commerce

ByteDance, the Chinese unicorn that owns the popular social media platform TikTok, has no plans to go public, the company’s chief financial officer said this...

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Today in the Connected Economy: TikTok Debuts New Ad Features
Today in the Connected Economy: TikTok Debuts New Ad Features
August 18, 2022  |  Connected Economy

Today in the connected economy, TikTok rolls out new features to help brands advertise their wares on the popular social media platform. Plus, PYMNTS looks...

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TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
August 18, 2022  |  Social Commerce

TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey”...

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Amazon Takes Tip From TikTok with Beta Test of Shoppable Videos
Amazon Takes Tip From TikTok with Beta Test of Shoppable Videos
August 17, 2022  |  Amazon

Watch out, TikTok. Amazon is pushing into your territory. As reported by The Wall Street Journal on Wednesday (Aug. 17), the retail and tech giant...

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Today in the Connected Economy: Amazon Tests Livestream Shopping
Today in the Connected Economy: Amazon Tests Livestream Shopping
August 17, 2022  |  Connected Economy

Today in the connected economy, Amazon is reportedly taking a page from TikTok as it tests a new live stream shopping feature for its app....

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Amazon Hopes to ‘Inspire’ Consumers to Shop TikTok-Style
Amazon Hopes to ‘Inspire’ Consumers to Shop TikTok-Style
August 17, 2022  |  Amazon

Amazon has begun testing a new app feature that shows customers a video and photo feed of products, similar to the popular video social media...

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ByteDance’s Valuation Drops 25% From Last Year to Under $300B
ByteDance’s Valuation Drops 25% From Last Year to Under $300B
July 20, 2022  |  Investments

ByteDance has traded in recent weeks at valuations beneath $300 billion, a 25% drop since last year, showing the strain tech companies are under in...

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