TikTok

TikTok Turns to Third Parties to Boost Lagging eCommerce
TikTok Turns to Third Parties to Boost Lagging eCommerce
November 27, 2022  |  eCommerce

To further expand and improve its new eCommerce platform, social media company TikTok is bringing in tech startups with experience in optimizing digital commerce platforms....

READ MORE >
American Express Taps TikTok To Reach Gen Z Shoppers
American Express Taps TikTok To Reach Gen Z Shoppers
November 14, 2022  |  eCommerce

American Express has teamed with TikTok for the “#ShopSmall Accelerator,” a program designed to help small businesses reach Gen Z shoppers. According to a Monday...

READ MORE >
TikTok Launches eCommerce Feature in US
TikTok Launches eCommerce Feature in US
November 13, 2022  |  eCommerce

TikTok has reportedly entered the U.S. eCommerce market, competing with the likes of Amazon as well as other social media brands looking to become shopping...

READ MORE >
YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
November 11, 2022  |  Retail

It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the...

READ MORE >
TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
November 09, 2022  |  Social Commerce

Social media platform TikTok has reduced its revenue target for the year by as much as $2 billion amid flagging advertising and eCommerce sales. The...

READ MORE >
Report: TikTok Shuffles US Leadership as It Grows eCommerce and Games
Report: TikTok Shuffles US Leadership as It Grows eCommerce and Games
November 08, 2022  |  Personnel

Facing the same declines in digital advertising faced by its rivals Meta and Snap, social media platform TikTok has reportedly made several changes in the...

READ MORE >
TikTok Moves Beyond Video With New Gaming Feature
TikTok Moves Beyond Video With New Gaming Feature
October 27, 2022  |  Connected Economy

TikTok is making its first foray beyond the world of short-form video by adding a gaming function to its platform. The new gaming function will...

READ MORE >
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

READ MORE >
Dan-O’s Rides ‘Rocket Ship’ From Flea Market to Walmart in 5 Years
Dan-O’s Rides ‘Rocket Ship’ From Flea Market to Walmart in 5 Years
October 20, 2022  |  Retail

When Dan Oliver says “Yum yum, get ya some” these days it makes a big splash. That’s because the signature social media sign-off of  the...

READ MORE >