TikTok

LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
LVMH’s Unstoppable Luxury Train Detours to the TikTok Masses
October 12, 2022  |  Retail

Within hours of posting slump-defying third quarter results that starkly reflected wealthy consumers’ continued insulation from the effects of inflation, French luxury giant LVMH then...

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TikTok Taps TalkShopLive to Host US Live Shopping
TikTok Taps TalkShopLive to Host US Live Shopping
October 02, 2022  |  eCommerce

Social media platform TikTok is launching live shopping in North America — and in an attempt to avoid problems that afflicted the U.K. version of...

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Walmart’s Social Commerce Shift Lowers Walls Between Physical, Digital Retail
Walmart’s Social Commerce Shift Lowers Walls Between Physical, Digital Retail
September 21, 2022  |  Retail

Just as the busy fourth-quarter seasonal retail rush is set to kick off, the world’s largest operator or physical stores has made a major push...

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Walmart Connect Launches Program to Boost Social Commerce
Walmart Connect Launches Program to Boost Social Commerce
September 20, 2022  |  Social Commerce

Aiming to innovate new ways for suppliers and sellers to connect with customers, Walmart Connect has announced an Innovation Partner program that will help advertisers...

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Report: Users Still Spending 10x Time on TikTok Than Instagram Reels
Report: Users Still Spending 10x Time on TikTok Than Instagram Reels
September 12, 2022  |  Meta

Meta’s efforts to match the popularity of TikTok by promoting short-form videos called Reels on its Instagram platform is falling short. Although Reels is Meta’s...

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ByteDance CFO: No Plans to Take Company Public
ByteDance CFO: No Plans to Take Company Public
September 02, 2022  |  Social Commerce

ByteDance, the Chinese unicorn that owns the popular social media platform TikTok, has no plans to go public, the company’s chief financial officer said this...

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Today in the Connected Economy: TikTok Debuts New Ad Features
Today in the Connected Economy: TikTok Debuts New Ad Features
August 18, 2022  |  Connected Economy

Today in the connected economy, TikTok rolls out new features to help brands advertise their wares on the popular social media platform. Plus, PYMNTS looks...

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TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
August 18, 2022  |  Social Commerce

TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey”...

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Amazon Takes Tip From TikTok with Beta Test of Shoppable Videos
Amazon Takes Tip From TikTok with Beta Test of Shoppable Videos
August 17, 2022  |  Amazon

Watch out, TikTok. Amazon is pushing into your territory. As reported by The Wall Street Journal on Wednesday (Aug. 17), the retail and tech giant...

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