TikTok

Shoppable TV Shortens the Path to Purchase for Digital Merchants
Shoppable TV Shortens the Path to Purchase for Digital Merchants
March 11, 2024  |  Retail

As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way...

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Report: Shein to be Subjected to DSA Rules
Report: Shein to be Subjected to DSA Rules
March 08, 2024  |  Regulation

Fast-fashion giant Shein is reportedly facing scrutiny under the European Union’s Digital Services Act (DSA). Shein will soon be designated as a company that must...

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New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
February 28, 2024  |  Retail

With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are...

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TikTok Vows to Keep Minors Safe After EU Announces Probe
TikTok Vows to Keep Minors Safe After EU Announces Probe
February 19, 2024  |  Regulation

The European Commission has opened formal proceedings against TikTok under the Digital Services Act, saying the regulator aims to protect the well-being of online users....

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Retailers Expand Private-Label Push as Shoppers Continue to Trade Down
Retailers Expand Private-Label Push as Shoppers Continue to Trade Down
February 14, 2024  |  Retail

Retailers such as Target, Macy’s and Walgreens are taking a harder look at their private-label offerings, as PYMNTS Intelligence research shows that ongoing financial pressures...

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UMG Removes Songs From TikTok After Breakdown in Negotiations
UMG Removes Songs From TikTok After Breakdown in Negotiations
February 01, 2024  |  Mobile Applications

Universal Music Group and TikTok are in a dispute that has resulted in users losing access to songs from artists such as Taylor Swift and...

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TikTok and GoTo Combine eCommerce Businesses in Indonesia
TikTok and GoTo Combine eCommerce Businesses in Indonesia
January 31, 2024  |  eCommerce

TikTok and GoTo, the largest digital ecosystem in Indonesia, announced the formation of a strategic partnership in Indonesia. With this deal, GoTo’s eCommerce company Tokopedia and TikTok Shop Indonesia have combined...

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TikTok Trials Feature to Make All Video Posts Shoppable
TikTok Trials Feature to Make All Video Posts Shoppable
January 29, 2024  |  eCommerce

TikTok is testing a new feature that aims to make all videos posted on the social media platform shoppable, allowing viewers to easily find and...

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Social Media Personalities Gain Brand Partnerships for Rejecting Trends
Social Media Personalities Gain Brand Partnerships for Rejecting Trends
January 12, 2024  |  Retail

In the world of social media, influencers have been joined by deinfluencers. These emerging social media personalities are challenging the fast fashion movement and encouraging...

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