toys

Adults Are Buying More Toys as Families Cut Back
Adults Are Buying More Toys as Families Cut Back
May 14, 2024  |  Retail

Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game...

READ MORE >
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS...

READ MORE >
Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
February 27, 2024  |  Retail

In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a...

READ MORE >
Barbie’s New Role: Picking up Mattel’s Toy Sales 
Barbie’s New Role: Picking up Mattel’s Toy Sales 
October 26, 2023  |  Retail

In the playful world of toys, Mattel wound up its engines and announced a 9% increase in its third-quarter 2023 net sales, reaching $1.92 billion,...

READ MORE >
Lego Builds Sales as Fans Seek More Complicated Sets
Lego Builds Sales as Fans Seek More Complicated Sets
March 08, 2023  |  Retail

Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7)...

READ MORE >
Hasbro Plays With ‘Fewer, Bigger, Better’ Strategy Amid Bite of Lingering Inflation
Hasbro Plays With ‘Fewer, Bigger, Better’ Strategy Amid Bite of Lingering Inflation
February 16, 2023  |  Retail

The largest U.S. toy and game maker said it expects lingering impacts from inflation to dampen consumer spending for most of the year but is...

READ MORE >
Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
Mattel Emphasizes Ongoing IP Plans in Face of Q4 2022 Sales Drop
February 08, 2023  |  Earnings

There were fewer Mattel toys under the tree in Q4 2022 as the toymaker took a hit from overstocked retailers and underspending consumers, causing sales...

READ MORE >
‘Kids at Heart’ Account for 60% of Toy Sale Growth
‘Kids at Heart’ Account for 60% of Toy Sale Growth
December 19, 2022  |  Retail

Kids aren’t the only ones excited by a toy sale. One-quarter of the toys sold each year are going to adults, CNBC reported Monday (Dec....

READ MORE >
Build-A-Bear Says Consumers Seek Emotional Connection With Brands
Build-A-Bear Says Consumers Seek Emotional Connection With Brands
November 30, 2022  |  Retail

Offering engaging customer experiences is proving to be a profitable business model for Build-A-Bear Workshop. The company achieved record third-quarter earnings results, with revenues up...

READ MORE >