VR

Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
April 23, 2024  |  Meta

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...

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AR and VR Have Potential to Reshape Wearable Tech Landscape
AR and VR Have Potential to Reshape Wearable Tech Landscape
April 22, 2024  |  Wearables

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...

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5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
February 28, 2024  |  Innovation

Fundamental to the continued growth of the digital economy is the infrastructure to support it. Particularly as technologies like mixed reality (MR), virtual reality (VR),...

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Buying Into the Biometric Payment Opportunity in Mixed Reality
Buying Into the Biometric Payment Opportunity in Mixed Reality
February 22, 2024  |  Biometrics

No single word signals the death knell of an innovation quite like the adjective “clunky.” Yet, by some accounts, that’s exactly what the user experience...

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Report: 52% of Vision Pro Apps Are Paid Downloads
Report: 52% of Vision Pro Apps Are Paid Downloads
February 12, 2024  |  Apple

New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. As Techcrunch noted in a Monday (Feb. 12) report, that figure —...

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Apple’s Vision Pro Headset to Launch With 600 New Apps
Apple’s Vision Pro Headset to Launch With 600 New Apps
February 01, 2024  |  Apple

Apple’s first mixed-reality headset, Vision Pro, is set to be released Friday (Feb. 2) and will launch with 600 new apps and games. “Apple Vision...

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Walmart Expands Virtual Try-On Tech to Eyewear
Walmart Expands Virtual Try-On Tech to Eyewear
January 30, 2024  |  Retail

Walmart is expanding its use of augmented and virtual reality technology to include eyewear. The world’s largest retailer’s new offering, announced Tuesday (Jan. 30), comes at a...

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Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
Apple Plans to Launch Vision Pro Mixed-Reality Headset by February 
December 20, 2023  |  Apple

Apple is reportedly preparing to launch its Vision Pro mixed-reality headset by February.  The company has been increasing production of the headset at its facilities in China, with...

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