Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships. Retailers are...
Google, Meta and Apple have received approval from the Federal Communications Commission (FCC) to use airwaves for their virtual reality (VR) and augmented reality (AR) tools. This decision marks a...
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands...
Bank of America is using digital tools to prepare employees for real-world situations. The bank is using the latest in artificial intelligence (AI), virtual reality (VR)...
Apple has apparently scaled back its production forecast for its mixed-reality headset amid manufacturing troubles. Also on hold: plans for a more affordable version of...
Apple has reportedly acquired augmented reality (AR) headset maker Mira. The tech company retained at least 11 employees from the acquired firm, The Verge reported Tuesday (June 6), citing...
Will Apple’s planned mixed-reality headset lead to a virtual reality (VR) funding renaissance? That’s the hope of startups in the VR space, according to a Sunday (June...
Meta is reportedly pursuing a partnership with augmented reality (AR) firm Magic Leap. According to a Saturday (May 20) report by the Financial Times citing unnamed sources, the...
Meta and BMW say they’ve made a breakthrough in their car-based virtual reality project. The two companies on Wednesday (May 17) announced an update to their partnership, formed in 2021,...