Weekender

Retailers Embrace ‘Dadcore’ Stereotypes to Combat Father’s Day Spending Pullback

Retailers Embrace ‘Dadcore’ Stereotypes to Combat Father’s Day Spending Pullback
Retailers Embrace ‘Dadcore’ Stereotypes to Combat Father’s Day Spending Pullback
June 15, 2024  |  Retail

As Father’s Day approaches, retailers are seizing on different paternal stereotypes to drive engagement and sales, from dad jokes to “dadcore” style to that tangle...

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Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

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From Space Oreos to Garfield La-Z-Boys, Retail Brands Go to Hollywood
From Space Oreos to Garfield La-Z-Boys, Retail Brands Go to Hollywood
June 01, 2024  |  Retail

Retail brands are looking to the silver screen to get shoppers excited, so roll out the red carpet for PYMNTS weekender’s roundup of the quirkiest...

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Retailers Heat Up Memorial Day With Holiday Deals and Pop-Ups
Retailers Heat Up Memorial Day With Holiday Deals and Pop-Ups
May 25, 2024  |  Retail

This Memorial Day, in addition to the usual round of holiday weekend sales, many retailers are getting more targeted about how they can insert their...

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Sorry, Mom: Mother’s Day Shoppers Are Waiting to the Last Minute
Sorry, Mom: Mother’s Day Shoppers Are Waiting to the Last Minute
May 11, 2024  |  Retail

Many shoppers are no longer planning out their Mother’s Day gifts weeks in advance — they’re increasingly waiting for the last minute, expecting to have...

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Dave & Buster’s Launches Arcade Betting as Wagers Gain Popularity
Dave & Buster’s Launches Arcade Betting as Wagers Gain Popularity
May 04, 2024  |  Retail

With the proliferation of betting apps bringing gambling into more parts of consumers’ lives, now even Skee-Ball is getting the Las Vegas treatment. Get the...

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From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
April 20, 2024  |  Retail

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks...

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Dove Refreshes ‘Real Women’ Push in Counterpoint to AI Images
Dove Refreshes ‘Real Women’ Push in Counterpoint to AI Images
April 13, 2024  |  artificial intelligence

The artificial intelligence (AI) content free-for-all has everyone scrambling to understand what the new normal will look like, and this week, a few brands decided...

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Brands Launch Eclipse-Inspired Deals to Outshine Competitors
Brands Launch Eclipse-Inspired Deals to Outshine Competitors
April 06, 2024  |  Retail

As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination....

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