Supermarkets aren’t generally the sorts of things that generate massive, dedicated fan bases. Certainly most shopper have a preferred grocery store (or at least one...
There is brand loyalty, brand love and then there is the quasi-religious fervor that Wegmans inspires in its devotees. There are lots of stores consumers...
After Apple’s introduction to its loyalty program at WWDC last week, supermarket chain Wegmans has announced its plans to integrate its Shoppers Club rewards program...