Yum! Brands

Yum! Brands is the fastest-growing restaurant brands in partnership with the best franchise operators. Formerly know as Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 500. Yum! operates the brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide, except in China, where the brands are operated by a separate company, Yum China.

Source: yum.com

Taco Bell Loyalty Program Increased Active Customers’ Spending By 35 Pct
Taco Bell Loyalty Program Increased Active Customers’ Spending By 35 Pct
July 29, 2021  |  Earnings

Yum! Brands’ digital investments are paying off. The company, parent of major quick-service restaurant (QSR) brands KFC, Pizza Hut and Taco Bell, as well as...

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Restaurant Roundup: Deals, Deliveries And Dragontail
Restaurant Roundup: Deals, Deliveries And Dragontail
May 28, 2021  |  Restaurant Roundup

Yum! Brands is continuing its ongoing tech acquisition spree with its purchase of Dragontail Systems Limited, a kitchen management and delivery technology company, which was...

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KFC To Triple Global Store Count Amid Chicken Sandwich Wars
KFC To Triple Global Store Count Amid Chicken Sandwich Wars
May 26, 2021  |  Restaurant innovation

In the ongoing chicken sandwich wars, Colonel Sanders is leading his brigade into battle. Specifically, Yum! Brands executives announced on Tuesday (May 25) that KFC...

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Restaurant Chains Rethink Channel Mix For The Post-Pandemic Future
Restaurant Chains Rethink Channel Mix For The Post-Pandemic Future
April 28, 2021  |  Earnings

To weather the last year, amid mass closures of restaurant dine-in spaces and widespread contagion concerns, restaurants have had to lean heavily on digital tools...

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Yum! Brands Acquires ‘Conversational Commerce’ Platform Amid Ongoing Digital Push
Yum! Brands Acquires ‘Conversational Commerce’ Platform Amid Ongoing Digital Push
March 24, 2021  |  ResTech

Yum! Brands, parent company of quick-service restaurant (QSR) giants Taco Bell, KFC and Pizza Hut, announced Wednesday (March 24) its acquisition of chat-based ordering and...

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Yum! Brands Snaps Up Tictuk To Advance Omnichannel Ordering
Yum! Brands Snaps Up Tictuk To Advance Omnichannel Ordering
March 24, 2021  |  Acquiring

Yum! Brands — which includes KFC, Pizza Hut, Taco Bell, The Habit Burger Grill and more — has acquired Tictuk Technologies to advance end-to-end, omnichannel...

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QSRs Optimize With Machine Learning As Yum! Brands Acquires AI Company
QSRs Optimize With Machine Learning As Yum! Brands Acquires AI Company
March 02, 2021  |  Artificial Intelligence

As artificial intelligence (AI) capabilities progress, quick-service restaurants (QSRs) are using the technology to refine every step of the process, including marketing, menu offerings, operations,...

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Yum! Brands Drives Digital Sales In Q4 With In-House Technology
Yum! Brands Drives Digital Sales In Q4 With In-House Technology
February 04, 2021  |  Retail

Yum! Brands, Inc., the parent company of KFC, Taco Bell, Pizza Hut and other multinational restaurant chains, reported on Thursday (Feb. 4) that it saw...

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Restaurants Undergo Massive COVID-Era Redesign
Restaurants Undergo Massive COVID-Era Redesign
December 21, 2020  |  Restaurant innovation

The typical Hollywood portrayal of the fast-food drive-thru experience includes an unintelligible conversation with a clerk, made worse by a lousy speaker system and an...

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