Zillennials

Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
Apple’s Glasses May Re-spark Interest in Virtual Reality but Roadblocks Remain
June 22, 2023  |  Technology

Cost of entry is just one barrier as consumers continue to express interest in alternate reality platforms. First, it seemed like Google’s glasses would be the...

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Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023  |  Consumer Insights

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000...

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Zillennials Want In-Store Access to Online Payment Methods
Zillennials Want In-Store Access to Online Payment Methods
January 27, 2023  |  Payment Methods

Go figure: One of the most digitally connected demographics also prefers in-store retail purchases.  Per PYMNTS’ “ConnectedEconomy™ Report: Meet the Zillennials,” this bridge generation is,...

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Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
Grocery Stores Use Robots to Meet Zillennial Demand for Delivery
January 23, 2023  |  Delivery

Retailers are turning to robotics to prepare for the grocery’s digital future. Most recently, French supermarket chain Carrefour, which has more than 13,000 stores across nearly...

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59% of Gen Z ‘Zillennials’ Opt for Curbside Pickup
59% of Gen Z ‘Zillennials’ Opt for Curbside Pickup
January 20, 2023  |  Consumer Insights

A group of 30 million consumers are tech savvy in ways never seen before in the U.S. So much so that they’ve always been digitally...

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Grocers Can Win Zillennial Loyalty With In-Store Purchase Options
Grocers Can Win Zillennial Loyalty With In-Store Purchase Options
January 17, 2023  |  Connected Economy

Cross-channel purchasing options may be a key loyalty approach for grocers seeking to capture this bridge generation. Why Is This Important? Capturing this demographic just...

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‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
‘Zillennials’ With Steady Income, Few Bills Are Prime Retail Opportunity
January 16, 2023  |  Retail

With steady income and limited expenses, so-called “zillennials” are becoming a retail spending force and favorite. Sandwiched between “millennials” and “Generation Zs,” this micro-demographic born...

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Zillennials: The Next Generation of Connected Consumer
Zillennials: The Next Generation of Connected Consumer
January 16, 2023  |  Connected Economy

Who are the zillennials? A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and...

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