D2C Brands Expand Focus, Toys R Us Has Identity Crisis, Dollar General Stands Pat

Dollar General

Dollar General won’t follow Dollar Tree’s lead in raising prices. Plus, Warby Parker, Allbirds and ThirdLove expand their product lines, and Toys R Us is still trying to figure out its identity in its latest incarnation.

Data:

20K: Number of square feet in the upcoming Toys R Us American Dream mall location.

48%: Share of U.S. consumers who began their holiday shopping before Thanksgiving this year.

3K: Number of real estate projects Dollar General is planning for 2022.

$1.25: Prices for items at Dollar Tree under its new pricing scheme.

5%: Share of Warby Parker’s business focused on contact lenses.