Today in data, new research shows a number of merchants making it easier for consumers to hold onto their subscriptions.
Data
87%: Share of food and beverage subscription providers offering multiple plans to initial subscribers
79%: Portion of consumers who have a retail membership, subscription or take part in a loyalty program
6 in 10: Number of merchants who let customers pause subscriptions instead of canceling
⅔: Portion of consumers who say they value enjoyment and convenience over pricing when it comes to their subscriptions