Single Sign-On Bridges The Authentication Gap
Customer authentication walks a tightrope between seamlessness and security, but single sign-on (SSO) systems can bridge this gap using a single password administered by third parties like Facebook or Google. In this month’s “
Authenticated Payments Report,” a PYMNTS and
LoginID collaboration, Clay McDaniel, CEO of Ripl, outlines how SSO solutions can safeguard the payments process while sparing users from managing countless usernames and passwords.