Authenticated Payments

Single Sign-On Bridges The Authentication Gap Customer authentication walks a tightrope between seamlessness and security, but single sign-on (SSO) systems can bridge this gap using a single password administered by third parties like Facebook or Google. In this month’s “Authenticated Payments Report,” a PYMNTS and LoginID collaboration, Clay McDaniel, CEO of Ripl, outlines how SSO solutions can safeguard the payments process while sparing users from managing countless usernames and passwords.  
Inside the May Report
  • An interview with Clay McDaniel, CEO of social media marketing firm Ripl, on how the company leverages federated identity solutions to secure and streamline the login experience
  • The latest authenticated payment developments, including why 65 percent of consumers abandon websites when asked to create a username and password and why 1.4 billion consumers around the world will be leveraging facial recognition by 2025
  • A Deep Dive analyzing how federated identity solutions like single sign-on can reduce payments friction and improve security

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