Simplified Business Buying Processes Lead to Greater Business Buying
B2B buyers expect the same quick, seamless purchasing experiences that companies such as Amazon and DoorDash offer consumers, but antiquated payment processes and siloed front- and back-office procedures all too often make the buying experience complex and difficult. In the “B2B Digital Payments Tracker®,” a PYMNTS and American Express collaboration, HubSpot’s Michael Vittum discusses how customer relationship management platforms can help streamline the B2B buying process to strengthen and solidify business partnerships.
