Installment Payments Expand Consumer Access To Premium Pet Care Products

Buy Now, Pay Later Tracker® - May 2021

Nothing is too good for our beloved fur babies but price can sometimes get in the way of making sure Fido has the very best. In the “Buy Now, Pay Later Tracker®,” a collaboration with Afterpay, Kirby Holmes, CEO of K9 Mask, explains how offering installment payment plans and gaining exposure on a BNPL provider directory has helped put premium pet products within reach for more customers.

Inside the May Tracker
  • An interview with Kirby Holmes, CEO of specialty pet product company K9 Mask, on how offering flexible buy now, pay later plans has helped younger consumers and those without access to credit better afford its N95 air filter masks to protect their dogs from smoke and poor air quality
  • Recent headlines from the space, including how 30% of global consumers say BNPL solutions are their most favored eCommerce payment options and how Afterpay launched a digital card that allows Australian consumers to make in-store BNPL purchases
  • A Deep Dive examining how pet retailers can capture more consumer spend by offering installment payments and how these plans can help pet owners avoid debt

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