Personalization Through Digitization Has Become Credit Unions Strategic Focus
In-person branch transactions have dropped in recent years, meaning that credit unions that do not innovate have fewer opportunities to take advantage of their longest-held strength: personalized service. In the “Credit Union Tracker,” a PYMNTS and PSCU collaboration, TruMark Financial Credit Union’s Elizabeth Kaspernexplains how the CU uses voice-of-the-member surveys, FinTech vendor partnerships and virtual onboarding services to help meet the individualized experiences members expect.
