Millennials Want Applying for Credit to Be ‘Subscription Simple’  

On-Demand Banking And The Keys To A Fast Future

Subscription Simple. That’s how 85% of millennials and Gen Z consumers want their FIs to make opening bank accounts and applying for credit, says Jeff Hibbard, chief digital officer at Truliant Federal Credit Union in the “Credit Union Tracker®,” a collaboration with PSCU.

 

Inside the November Tracker
  • An interview with Jeff Hibbard, chief digital officer at Truliant Federal Credit Union, about engaging with young, mobile-driven members
  • Consumers demand speedy, uncomplicated means of opening accounts or transacting, including apps and on-demand onboarding
  • Consumers want to manage their finances as easily as they summon a rideshare or stream a favorite film, and CUs can help

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    Credit Union Tracker® - August 2022
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