Paramount on Why Payment Choice Is Key To Winning, Retaining LatAm Streaming Media Subscribers
Consumers in Latin America are trading cable TV for streaming subscriptions, pushing platforms to offer innovative payment experiences to remain competitive. In the Digitizing Payments In Latin America Playbook, a PYMNTS and Kushki collaboration, Paul Del Pin of streaming and entertainment provider Paramount explains why offering a diverse mix of payment options is crucial to capturing and retaining Latin American subscribers.