Paramount on Why Payment Choice Is Key To Winning, Retaining LatAm Streaming Media Subscribers

Digitizing Payments in Latin America

Consumers in Latin America are trading cable TV for streaming subscriptions, pushing platforms to offer innovative payment experiences to remain competitive. In the Digitizing Payments In Latin America Playbook, a PYMNTS and Kushki collaboration, Paul Del Pin of streaming and entertainment provider Paramount explains why offering a diverse mix of payment options is crucial to capturing and retaining Latin American subscribers.

Inside the February/March Playbook
  • An interview with Paul Del Pin, vice president of marketing and growth, streaming services, LatAm for Paramount, regarding why supporting a diverse payments mix is key to capturing Latin American subscribers
  • Recent Latin American payments headlines, including why music streaming subscriptions in Mexico rose 5% in the first half of 2021 and why 77% of Mexican subscribers are now accessing their video streaming services an average of six days per week
  • PYMNTS Intelligence examining why seamless payments are crucial to the future expansion of the Latin American streaming and subscription economy

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