Türkiye Is Open for Global eCommerce, but New Regulation May Be a Hurdle

Capturing Türkiye's eCommerce Opportunity

With eCommerce growth eclipsing that of Europe or the U.S., Türkiye offers a prime opportunity for global sellers, but new regulation will change how eCommerce business is done, Worldline’s Michael Bilotta and Roman Tazetdinov explain in the “Global Commerce Tracker®,” a collaboration with Worldline.

Inside the April Tracker
  • Worldline’s Guillame Tournand, vice president of growth and digital commerce, and Michael Bilotta, head of digital services, detail what makes the Turkish eCommerce market a unique investment prospect.
  • Retail sales in Türkiye are seeing a renaissance, growing 34% year over year this January — the fastest pace since 2021.
  • PYMNTS explores the potential benefits and challenges of doing business in Türkiye, including digital payment methods and impending regulation.

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