The Three Things Latin American Consumers Want From An Online Shopping Experience
Latin American consumers are shopping more online, but marketplaces that want to gain their trust, loyalty and business need to do more than offer them products to buy. In the inaugural Global Merchants’ Guide To Latin America, a PYMNTS and EBANX collaboration, Camilo Riveros, director of innovation for eCommerce merchant Dafiti, explains how a localized approach to payments is key to fostering engagement and loyalty among the region’s consumers.