Next-Gen Commercial Banking
How FIs Are Meeting the Growing Brand Necessity of Embedded Banking
90% of FIs are pursuing embedded finance solutions, which look and feel as if they are part of the corporate client’s brand. In the "Next-Gen Commercial Banking Tracker®," a PYMNTS and FISPAN collaboration, Anthony Peculic at Cross River tells PYMNTS how offering customers the banking services they need exactly when and where they need them is a growing brand necessity.
Inside the August Tracker
- An interview with Anthony Peculic, head of cards and banking as a service at Cross River, on the rise of embedded banking to address consumers’ digital banking needs
- The latest headlines from around the next-gen commercial banking space, including how SMBs’ views of FinTechs are evolving to embrace collaboration as well as competition and how U.K. regulators are warning FIs to do better in meeting their SMB customers’ needs
- An in-depth look at changes in SMBs’ expectations around in-branch versus online banking and how embedded and open banking can be used to meet these expectations
