How Retailers Can Tap Debit-Linked Mobile Wallets To Keep Consumers Engaged

Next-Gen Debit Tracker® - March 2021

Consumers are turning to mobile wallets when using their smartphones to shop online, with many linking their trusted debit cards to these new payment tools. In the Next-Gen Debit Tracker, Win Brands Group’s Taylor Sicard explains how keeping today’s consumers satisfied hinges on accepting various mobile wallets and why brands that fail to deliver risk losing their business.

Inside The March Tracker

An interview with Taylor Sicard, co-founder and chief marketing officer of Win Brands Group, on how the pandemic has driven consumers’ adoption of mobile wallets and how merchants can capitalize on this trend with tailored digital payment experiences that are linked to traditional payment methods like debit cards
The latest next-gen debit headlines, including how mobile wallet payments accounted for 10 percent of transactions at physical points of sale globally in 2020 and why 71 percent of U.K. consumers now prefer to pay with debit cards
A Deep Dive analyzing how account-to-account transfers, such as those facilitated using P2P apps and mobile wallets, are driving debit growth and why retailers and banks must stay on top of this trend