Restaurants Align Marketing, Ordering Tech to Stay Ahead of Customer Preferences

Order To Eat Tracker® - June 2022

In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Capriotti’s Sandwich Shop’s David Bloom tells PYMNTS how he’s merged marketing and ordering technology to personalize the customer experience.

Inside the June Tracker
  • An interview with David Bloom, chief development and operations officer at Capriotti’s Sandwich Shop, discussing how the fast casual chain has focused on integrating technology and marketing to enhance customer engagement and build loyalty, as well as keeping up with customer demand with automation and other technologies that make the dining experience convenient and seamless
  • The most recent headlines from the order to eat space, including how 41% of independent restaurants operate ghost kitchens to help meet demand and how 55% of QSRs plan to add more space to accommodate pickup orders
  • PYMNTS Intelligence on what customers expect from ordering methods at restaurants and QSRs and how these methods are changing the shape of the industry

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