Noodles & Company Finds Omnichannel Approach Boosts Top Line Results

Order To Eat Tracker® - July 2021

Dining in is back on the menu at many quick-service restaurants (QSRs), but digital ordering and payment options are still playing a major role in their operations. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Brad West, chief operating officer at Noodles & Company, explains how innovations like contactless payments and ordering are playing a key role in driving sales across all channels.

Inside the July Tracker

An interview with Brad West, chief operating officer of fast casual chain Noodles & Company, on how the company transitioned to a digital-focused operation and is now improving omnichannel experiences to help drive in-restaurant spend as consumers return to dining area
Recent headlines from the order to eat ecosystem, including why 71 percent of consumers are prepared to dine in at restaurants again and why restaurants with their own in-house delivery setups saw 44 percent of their orders placed via delivery last year
A Deep Dive analyzing consumers’ return to dining in person and why restaurants must continue to support digital ordering tools and personalized loyalty programs that can be accessed across multiple channels