MIXT CEO: Rewards Data Unlocks New Sales Opportunities For Restaurants

Order To Eat Tracker® - February 2021

The restaurant and QSR space has battled pandemic-related attrition over the last 10 months, with many forced to shutter hard-hit locations. In the latest Order To Eat Tracker, Leslie Silverglide, co-founder and CEO of MIXT, explains how the fast-casual salad chain is using rewards data to glean valuable insights about how to meet customers where they are — across all channels.

Inside The February Tracker
  • An interview with Leslie Silverglide, co-founder and CEO of fast casual salad chain MIXT, on how loyalty offerings and customer engagement can help restaurants navigate pandemic-driven setbacks
  • Recent order to eat headlines, including why a growing number of restaurants are turning to QR codes for contactless ordering and payment solutions and how 40 percent of restaurant executives believe digital technologies will help their businesses expand
  • A Deep Dive examining how QSRs can tap contactless ordering, touchless payment offerings and robust rewards programs to drive sales during the pandemic

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