Subway Rolls With Personal Digitized Loyalty In Delicate Dance With Aggregators

Order To Eat Tracker® - August 2021

Partnering with food aggregators can be a necessary evil for many restaurants, that pits sales and profits against control of the customer relationship. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Subway’s Dan Holm explains how the sandwich chain has turned to tech to keep consumers coming back and spending more.

Inside the August tracker:

An interview with Dan Holm, senior director of digital platforms and innovations at Subway, on how the sandwich chain is using a combination of digital innovations, app improvements and its loyalty program to drive sales
Recent order to eat headlines, including how New York City will cap third-party delivery fees at 20 percent until February 2022 and how McDonald’s has entered the U.S. loyalty program space with MyMcDonald’s Rewards
An in-depth look at how the rise of food aggregators has reshaped the economics of the restaurant delivery segment and what restaurants can do to manage the fees these services charge and retain customer ownership